blogstring.com

(via the almighty TechCrunch): PR Newswire and Umbria are teaming up to offer a new blog influence/conversation tracking type tool. Rather than simply announcing the news, Duncan Riley instead takes a step back to wonder:

Why do PR Professionals need a service to find out what bloggers are saying about their clients by a third party?……

Many PR Professionals contact and read TechCrunch so perhaps we can get some answers: is it that some PR Professionals cant type “Insert Clients Name here” into Technorati or Google Blog Search?

How difficult is it to set up feeds from services such as Google News, Yahoo News and Topix which deliver results based on corporate brand names?

Isn’t the whole point of engaging with and participating in a Web 2.0 world one to one communications, removing the middle tier of information dissemination?

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