Posh Marketing

The cliche goes that a “a picture is worth a thousand words.”  But for Rory Freedman and Kim Barnouin, authors of the best-selling diet book Skinny Bitch, it’s “a picture of Posh is worth a six-figure book deal.” The duo, whose healthy-eating guide debuted over 18 months ago but has only now hit the charts [...]

Transparency vs. Authenticity

After writing the last post, I started thinking of the idea of transparency. The idea of transparency seems to be taking off right now. The cluetrain notions of: Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. Getting a sense of humor does not mean putting [...]

A Look Under the Hood

Contrary to popular belief, I wasn’t in Seattle to just play Guitar Hero, watch guys throw fish, and see the Experience Music Project (though I did do all those things). I was also there to meet with a group of the best Flex developers to get their thoughts on how the would want to play [...]

Gated Community?

A bit of blogodrama (tm Geoff Livingston) took place yesterday over a new list of the Top 20 PR Power Women bloggers developed by Valeria Maltoni (and no, it’s not about the fact that I wasn’t included, despite my rampant awesomeness). (Haha, just joking, I’ll be alerting Valeria to my various blogging efforts just as [...]

Content Awareness

Yesterday I was at Logan Airport in Boston getting ready to fly out to Seattle for the 360 Flex conference. I stopped in the men’s room, and while there, I noticed something: a Melissa Etheridge song was playing over the speakers. I thought: wow. This is one of those cases where the wrong content is [...]

Web X.0

I think it’s an almost universally accepted fact that people are sick of the term Web 2.0. It’s one of those buzzwords that has been co-opted to fit just about anything new online in the last couple of years. It reminds me of the feeling you get when you say a word 100 times out [...]

Should I be on Flickr?

As I wrote in my previous post, I’ve vastly expanded my online presence lately. One of the only social media tools that I’ve left untapped? Flickr. I’m tempted to sign up, but I have to admit to being a bit intimidated by it, to be honest. I’m not sure how this came to be, but [...]

Give Me Sixty Seconds, I’ll Give YOU a Minute!

I’ve had a lot of extra bandwidth (one of my least favorite corporate-speak phrases that I find myself using at least three of four times per week–someone, please, give me a different way to say “extra workload capacity” that doesn’t make me sound like such a dorkasaurus) lately, and have been using that time at [...]

Conflicting Thoughts on Bubble 2.0

Quick! Everybody Panic!!!!!!!!! Dvorak has spoken, and he’s warning us about the looming online market bust. In his words: Every single person working in the media today who experienced the dot-com bubble in 1999 to 2000 believes that we are going through the exact same process and can expect the exact same results—a bust. It’s [...]

They Don’t Do Media Training at The Academy?

So, I promise to shut up about celebrity PR stuff eventually, it’s just that I get so much fodder for it on a daily basis, since so many of them are such complete PR lunkheads. Who can resist blogging about Britney’s latest meltdown? Despite my rampant consumption of the celebrity gossip machine, I must admit [...]