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Pure Verticals, Inc. announced the launch of their Monetization of User-Generated Content (MUGC) platform called “Mugzy.” The idea is to let producers of UGC place targeted ads within their content. From the press release:

By using Mugzy, content creators can place relevant product endorsements and video advertisements in their video and text content. Through the product endorsements, visitors can purchase products directly from the user-generated content they’re viewing, and the site owner/operator, vendor, and Mugzy user all share in the revenue from the completed sale. A cost-per-click (CPC) model drives video advertising engagements, as advertisers agree to pay Mugzy users for each ad click through.

Vendors, retailers and advertisers can participate in the Mugzy process by uploading products and advertisements through Pure Verticals’ BrandBazaar (http://www.brandbazaar.com), which includes tools for advertisers to create business rules for inclusion and an approval process to provide brands with protection against their message appearing alongside content they find inappropriate.

Right now, Pure Verticals has set up three sites to demonstrate the platform:

• IPTVRecipes.com - for food and cooking enthusiasts and professionals
• IPTVEvents.com - for amateur and professional party planners and event coordinators
• IPTVMMA.com - for mixed martial arts enthusiasts and professional athletes

The company is currently trying to sign deals with other social networks to expand the use of the platform to other verticals. As a producer of UGC, here’s how it works:

1. Go to brandbazaar.com and sign up (still in alpha…invite only).
2. Upload your video
3. Select products related to your video (see below)
4. Drag those products onto your video

If you sell something, you get a percentage of the action (differs by product). The offering is basically an affiliate-based video layover, giving video creators the ability to endorse and get an affiliate payment.

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