Obama Wants Me To Be The First To Know His VP Choice…Well, you too.

Posted on August 11th, 2008 by Nathan Burke

Blogstring isn’t a political blog, so don’t worry…I’m not going to start getting political here. Instead, I saw an email yesterday from the Obama Campaign yesterday and thought it was a really interesting use of technology. Here’s the email:

Barack Obama is about to make one of the most important decisions of this campaign — choosing a running mate.

You have helped build this movement from the bottom up, and Barack wants you to be the first to know his choice.

Sign up today to be the first to know:
You will receive an email the moment Barack makes his decision, or you can text VP to 62262 to receive a text message on your mobile phone.

Once you’ve signed up, please forward this email to your friends, family, and coworkers to let them know about this special opportunity.

No other campaign has done this before. You can be part of this important moment.
Be the first to know who Barack selects as his running mate.

Thanks,
David
David Plouffe
Campaign Manager
Obama for America

So, the moment he makes his decision, everyone that signs up will receive a text or email letting them know the VP choice. How smart is that? How many bloggers will trip over themselves trying to post the news before the others? (I can think of one, and he’s currently sitting in my chair). And what better way to build IMMEDIATE buzz?

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2 Responses to “Obama Wants Me To Be The First To Know His VP Choice…Well, you too.”

  1. Jen Zingsheim, on August 11th, 2008 at 5:51 pm Said:

    Clever. Very, very clever…and a good use of social media.

  2. Obama’s text message on the veep, on August 13th, 2008 at 3:25 pm Said:

    [...] Obama Wants Me To Be The First To Know His VP Choice…Well, you too. [...]

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