Using Social Media In Marketing: Goals, Strategies, Tools & Execution

Over the last few days, I’ve had a lot of time to think. Between talking with recruiters, networking, and doing freelance work, I’ve still found a big chunk of time where I’ve been alone with my thoughts. And when that happens, I tend to get ideas for blog posts. This one came to me while [...]

Finding A Job Using Social Media Tools

Well, you know how they tell you to write about what you’re familiar with? Here goes.
So, a couple of days ago, matchmine shut down. All 50ish of us have been working the phones, sending emails, and talking to friends trying to land our next gigs. Here are some of the tactics I’ve been using to [...]

NuConomy Launches Analytics For Social Media

This morning, NuConomy launched an API-based analytics suite for social media. The product, NuConomy Studio is free to use, and can be used through a WordPress plugin.
Ontop of the usual page views, unique visitors and other basic metrics, NuConomy Studio is measuring Flash, AJAX, and Silverlight applications. Though it’s been a while, I can [...]

The End Of One Era, The Beginning Of The Next

So, folks. Hope your Monday is a little better than mine. As of today at noon, my employer matchmine is no longer.
I cannot go into details here, but I can say that our closing came as a shock to all involved. I’m sure it will sound like marketing-massaged buzzspeak to many, but I just [...]

Using Social Media Tools To Promote A User Acquisition Campaign

My post, Using Social Media Tools To Promote A User Acquisition Campaign , is now up on Media Bullseye.com. In the post, I talk about the different social media tools used to promote a sweepstakes focused on new user registration.

Find New Music With Cherrypeel.com

 
 
 
 
Cherrypeel reminds me of a lot of other music discovery sites, but it has a few features that set it apart. Like thesixtyone.com, the site’s home page recommends new music based on popularity.
But where thesixtyone.com is basically a multiplayer game assigning points to users based on which songs they vote for, cherrypeel uses the [...]

Blogstring.com Fall Pub Crawl + Sarah Wurrey’s Going Away Party

We’ve mentioned the details here before, but I want to make sure to promote this as much as humanly possible. This Saturday, we’ll be having the second Blogstring.com Boston Pub Crawl. But this one will be something else……
Blogstring’s own @sarahwurrey has accepted a new gig in Washington D.C.. So, the pubcrawl will also serve as [...]

How Can I Catch An Internet Scammer

Folks, I need your help.
My father is a huge Steelers fan. I do not hold this against him. I got tickets to last year’s Pats vs. Steelers game and brought him with me. We had a great time. This year I couldn’t get tickets, so he went online to try to find tickets.
There was [...]

The MatchKey.com Patriots Ticket Sweepstakes

I’m really excited about this one.
Today, my employer matchmine, is launching what we’re calling the MatchKey.com Patriots Ticket Sweepstakes. We’re doing a drawing each week to give away the winner’s choice of 2 tickets to a New England Patriots home game, a football autographed by a Patriot player, or a $100 Patriots Pro Shop [...]

Signal Patterns Releases Facebook App Matching Personality Traits To Voting Patterns

It’s rare that I’ll hear about a new facebook app, but this one caught my attention. Today, Signal Patterns released a facebook app called Election Patterns which compares your voting preferences with your personality traits, and then compares you with others. From their press release:
The Election Patterns application reveals the personality traits and voting preferences [...]