The First Six Steps Of Getting Your Startup Noticed

Let’s play a little make believe. Let’s say you just started a job at a startup company that is in stealth mode. Your job is to promote the company and get it noticed online, and today is the day to get started. But where do you start? I’ve been in that situation before, and had [...]

How Much Leeway Do You Give To Betas?

I saw the news today that ImindI, after giving away 1000 invites to their beta on TechCrunch, accidentally deleted all user accounts. Whoops. ImindI’s CEO Adam Lindemann sent out an apology email: Dear Friends of Imindi, Yesterday, we were featured on Techcrunch and many of you were kind enough to sign up to the service. [...]