Marketing Profs B-to-B Forum Session 1: Bringing SEO In-House Without Missing a Beat
All right, here we go. The wireless is working, I’ve got a power strip right next to me, and I’ve consumed about a half gallon of apple juice. Life is most certainly good.
The first session I’m checking out is all about SEO, a topic that has always fascinated me. Here’s the description:
Bringing SEO In-house Without Missing A Beat
Many companies are considering bringing SEO in-house to save money, but doing so is challenging. It’s usually done with a lot of trial and error and often has a detrimental impact on the program. In this session, we’ll show you how companies are bringing their SEO programs in-house wihtout missing a beat. You’ll discover real-life examples about how companies are implementing SEO in-house across the globe.
You’ll learn:
- How to mitigate the obstacles
- What works, what doesn’t work
- When it still makes sense to use an outside agency, and how to make the most of your spend
Speakers:
Jessica Bowman- In-house SEO Advocate, founder of SEOinhouse.com
Bill Scully, Director E-Marketing, Siemens Water TEchnologies
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