Marketing Profs B-to-B Forum Session 2: Developing Robust Online Content to Keep Prospects and Customers Engaged

I’m really excited about this one, as I love Christopher S. Penn’s presentation style. He always gives usuable, actionable tactics that can be used immediately. That’s a rarity in a lot of conferences I go to. There’s a lot of high-level social media kumbaya, “join the conversation” talk, and things like that, but Christopher does [...]

Marketing Profs B-to-B Forum Session 1: Bringing SEO In-House Without Missing a Beat

All right, here we go. The wireless is working, I’ve got a power strip right next to me, and I’ve consumed about a half gallon of apple juice. Life is most certainly good. The first session I’m checking out is all about SEO, a topic that has always fascinated me. Here’s the description: Bringing SEO [...]

The First Six Steps Of Getting Your Startup Noticed

Let’s play a little make believe. Let’s say you just started a job at a startup company that is in stealth mode. Your job is to promote the company and get it noticed online, and today is the day to get started. But where do you start? I’ve been in that situation before, and had [...]

Plinky Launches As A Blogger’s Friend, A Marketer’s Dream

My article titled Plinky Launches As A Blogger’s Friend, A Marketer’s Dream is now available on Media Bullseye.

Should Everything Have a “Share This”?

Okay, so I think this is a question of philosophy. It’s really a question of “does it hurt to have it?” Let me back up and actually tell you what I’m talking about. The “Share this with others” buttons that have become so ubiquitous are actually starting to bother me in certain circumstances. For instance, [...]

Ted Dziuba on “It’s All About The Page Rank Stupid”

Ted Dziuba, the blogger most well known for the awesome Uncov blog has a great post about corporate blogging on his personal blog called "It’s All About The Page Rank Stupid." As always, Ted leads off with a strongly worded opening: If you’re running an online business and have hired a consultant who tells you [...]

BlogTalkRadio Gets A Facelift

BlogTalkRadio, the site that lets users record and broadcast live podcasts, has updated their UI and added some excellent new features. I’ve used blogtalkradio a lot in the past, and absolutely love it. The fact that you can sign up, call a phone number, and create a live multi-user podcast with audience interaction….all for free [...]

WebInno 20- The Web Innovators Group Boston

Tonight is the 20th Web Innovators Group meeting here in the Boston area. The Web Innovators Group: Is comprised of people engaged in internet and mobile innovation in the Boston area. We aim to support entrepreneurs, visionaries, and creative thinkers in the field by holding events which foster community interaction. Our regular meetings provide a [...]

Blogstring.com Is Now FriendConnect Enabled

A few moments ago I got the following email: Hi, We appreciate your interest in Google Friend Connect and would now like to invite you to try the service.  You can get started by visiting our homepage and clicking the “Set up a new site” button. Please sign in with your @gmail.com account to http://www.google.com/friendconnect [...]

Pownce Is Done.

Just saw the news that pownce, a microblogging competitor to twitter, has been acquired by Six Apart, and the service will shut down in two weeks. From the pownce blog: We have some very big news today at Pownce. We will be closing the service and Mike and I, along with the Pownce technology, have [...]