Video From The First Boston-Area Startup Marketing Meetup

Last night we held the first Boston-Area Startup Marketing Meetup here at Aprigo’s world headquarters in Waltham. I gave a presentation entitled “Getting Your Startup Noticed Online”. It was mostly tactical and focused on execution and content promotion, with a little bit of strategy sprinkled in.
About one minute in, I noticed a few attendees feverishly [...]

Marketing Profs B-to-B Forum Session 2: Developing Robust Online Content to Keep Prospects and Customers Engaged

I’m really excited about this one, as I love Christopher S. Penn’s presentation style. He always gives usuable, actionable tactics that can be used immediately. That’s a rarity in a lot of conferences I go to. There’s a lot of high-level social media kumbaya, “join the conversation” talk, and things like that, but Christopher does [...]

Marketing Profs B-to-B Forum 2009

Happy Monday.
The good people over at MarketingProfs were kind enough to give yours truly a press pass for the 2009 Marketing Profs Business-to-Business Forum here in Boston. So I’ll be checking out all the sessions today and will be covering them on a few of my blogs: Blogstring.com, MarketingStartups.com, and BtoBSaaS.com.
The sessions I think I’ll [...]

The First Boston Area Startup Marketing Group Meeting- June 16

After several false starts, we really are going to have the first Boston-area Startup Marketing Group meeting on June 16th in sunny, historic Waltham MA. And unlike the previous shots at having meetings, we actually have a venue this time! Depending on the turnout we have two options…if there are 25 people coming we can [...]

What’s Next In Tech Boston

I finally got around to catching up with my RSS reader today and saw a post from Don Dodge on the What’s Next In Tech? event. The event is being moderated by Scott Kirsner of the Boston Globe and is hosted by Future Forward Events LLC in association with The Institute for Technology Entrepreneurship and [...]

The New Gig- At Aprigo

So, I’ve been hinting around at this on twitter, facebook, etc., but haven’t really made an official announcement yet. So here’s that.
Today is day two at my new job as marketing manager for aprigo. Though I can’t say much about the company right now, I can say that it’s a SaaS startup out of Waltham, [...]

Using Springpad To Plan Valentine’s Day

Springpad, the service that offers online notebooks to manage tasks, (covered here in November) has just launched a Date planner springpad to help you plan Valentine’s Day. While that alone isn’t all that newsworthy, what was really interesting to me is how far the springpad application has come in terms of integrating with other sites. [...]

YouIntern- Bringing Students and Employers Together

I was just pointed to YouIntern.com this morning, a site that acts as an intermediary between employers and students looking for internships. Students can find, apply for, and review internships. The site is currently focused on advertising and marketing internships, but the company plans on extending its reach into other industries.
I had an email conversation [...]

Boston Startup And Tech Events

Haven’t done this in a while, so I decided to compile a list of startup and tech events in the greater Boston area. So here goes:
Tuesday, January 27
Google AdWords Best Practices
from Search Engine Marketing New England (SEMNE)
When: 6:30pm - 9:00pm
Where: Newton Marriott, Newton, MA
Cost: Free to SEMNE members, $49 for non-members.
Description: Join SEMNE with Google [...]

New Boston Area Startup Marketing Group And Site

Over the last few weeks, I’ve been kicking around the thought of having some kind of event series focused on startup marketing. The idea is to get a bunch of Boston-area tech entrepreneurs together to talk about the challenges they face in getting past all the noise and getting their products/services noticed. I’ve been reaching [...]