Marketing Profs B-to-B Forum Session 2: Developing Robust Online Content to Keep Prospects and Customers Engaged

I’m really excited about this one, as I love Christopher S. Penn’s presentation style. He always gives usuable, actionable tactics that can be used immediately. That’s a rarity in a lot of conferences I go to. There’s a lot of high-level social media kumbaya, “join the conversation” talk, and things like that, but Christopher does [...]

Marketing Profs B-to-B Forum Session 1: Bringing SEO In-House Without Missing a Beat

All right, here we go. The wireless is working, I’ve got a power strip right next to me, and I’ve consumed about a half gallon of apple juice. Life is most certainly good. The first session I’m checking out is all about SEO, a topic that has always fascinated me. Here’s the description: Bringing SEO [...]

The Business of Community Networking Conference

On March 24-26 here in Boston, there will be a conference entitled “The Business of Community Networking“. The overview: We have designed the one marketing event that you can’t afford to miss – a best practice conference to create social networks and measure ROI of online marketing. Help your business interact, network and exchange knowledge [...]