How Much Leeway Do You Give To Betas?

I saw the news today that ImindI, after giving away 1000 invites to their beta on TechCrunch, accidentally deleted all user accounts. Whoops. ImindI’s CEO Adam Lindemann sent out an apology email:
Dear Friends of Imindi,
Yesterday, we were featured on Techcrunch and many of you were kind enough to sign up to the service. Unfortunately, we [...]

Awesome Example of a “Vote For Us” Email

As a startup, it makes sense to do awards submissions. One of the biggest ones out there is “The Crunchies”, a competition put on by TechCrunch to award the best startups and internet/tech innovations of the year. This is the second annual competition, and final voting just started. This afternoon I got the following email [...]