Posted on June 17th, 2009 by Nathan Burke
Last night we held the first Boston-Area Startup Marketing Meetup here at Aprigo’s world headquarters in Waltham. I gave a presentation entitled “Getting Your Startup Noticed Online”. It was mostly tactical and focused on execution and content promotion, with a little bit of strategy sprinkled in.
About one minute in, I noticed a few attendees feverishly [...]
Filed under: Boston Area Blogs, Boston Startups, Boston Tweetups, marketing | 3 Comments »
Posted on June 1st, 2009 by Nathan Burke
Last night I got an email from Adam Martin of Qajack, a newly launched “video game” based on Questions and answers. Think of it as Yahoo Answers meets 12seconds. Something like that.
Here’s what they say it is:
Qajack uses video to play with what you know and what you want to know. It’s deliberately simple, no [...]
Filed under: marketing, startups, transparency, web video | No Comments »
Posted on May 28th, 2009 by Nathan Burke
Let’s play a little make believe. Let’s say you just started a job at a startup company that is in stealth mode. Your job is to promote the company and get it noticed online, and today is the day to get started. But where do you start?
I’ve been in that situation before, and had [...]
Filed under: PR, blogging, marketing, startups | 6 Comments »
Posted on May 22nd, 2009 by Nathan Burke
After several false starts, we really are going to have the first Boston-area Startup Marketing Group meeting on June 16th in sunny, historic Waltham MA. And unlike the previous shots at having meetings, we actually have a venue this time! Depending on the turnout we have two options…if there are 25 people coming we can [...]
Filed under: Boston Startups, Boston Tweetups, marketing | 1 Comment »
Posted on March 19th, 2009 by Nathan Burke
So, I’ve been hinting around at this on twitter, facebook, etc., but haven’t really made an official announcement yet. So here’s that.
Today is day two at my new job as marketing manager for aprigo. Though I can’t say much about the company right now, I can say that it’s a SaaS startup out of Waltham, [...]
Filed under: Boston Startups, betas, marketing, shameless self promotion | 2 Comments »
Posted on February 11th, 2009 by Nathan Burke
My article titled Plinky Launches As A Blogger’s Friend, A Marketer’s Dream is now available on Media Bullseye.
Filed under: blogging, marketing, online advertising, shameless self promotion | No Comments »
Posted on January 26th, 2009 by Nathan Burke
Over the last few weeks, I’ve been kicking around the thought of having some kind of event series focused on startup marketing. The idea is to get a bunch of Boston-area tech entrepreneurs together to talk about the challenges they face in getting past all the noise and getting their products/services noticed. I’ve been reaching [...]
Filed under: Boston Startups, PR, marketing, startups | No Comments »
Posted on January 22nd, 2009 by Nathan Burke
Lately I’ve been noticing a trend: startups that have offered free membership to their sites are now going pay-only. Even sites that have been built on the "freemium" model (free membership with feature limitations or pay memberships with unlimited use) are ditching the "free" part of their offering. While these startups are blaming the free [...]
Filed under: marketing, social media, startups | 2 Comments »
Posted on December 31st, 2008 by Nathan Burke
As a startup, it makes sense to do awards submissions. One of the biggest ones out there is “The Crunchies”, a competition put on by TechCrunch to award the best startups and internet/tech innovations of the year. This is the second annual competition, and final voting just started. This afternoon I got the following email [...]
Filed under: Crunchies, marketing, social media, startups | No Comments »
Posted on December 5th, 2008 by Nathan Burke
So, since I’ve gone off on my own (doing some consulting and freelance work) after matchmine, I decided I needed a blog to show what I can do for clients. I really want to focus on helping startups with marketing, promotion, PR, social media strategy, etc., so I started a blog at MarketingStartups.com. Aside from [...]
Filed under: marketing, shameless self promotion, social media, startups, transparency | 1 Comment »
