My monthly column is now available at VentureFizz. Called First Look, I profile a New England-area startup each month, looking at both the story behind the idea as well as how it actually works.
Filed under: Boston Startups, marketing, recommendation, shameless self promotion | No Comments »
Last night we held the first Boston-Area Startup Marketing Meetup here at Aprigo’s world headquarters in Waltham. I gave a presentation entitled “Getting Your Startup Noticed Online”. It was mostly tactical and focused on execution and content promotion, with a little bit of strategy sprinkled in. About one minute in, I noticed a few attendees [...]
Filed under: Boston Area Blogs, Boston Startups, Boston Tweetups, marketing | 3 Comments »
Last night I got an email from Adam Martin of Qajack, a newly launched “video game” based on Questions and answers. Think of it as Yahoo Answers meets 12seconds. Something like that. Here’s what they say it is: Qajack uses video to play with what you know and what you want to know. It’s deliberately [...]
Filed under: marketing, startups, transparency, web video | No Comments »
Let’s play a little make believe. Let’s say you just started a job at a startup company that is in stealth mode. Your job is to promote the company and get it noticed online, and today is the day to get started. But where do you start? I’ve been in that situation before, and had [...]
Filed under: blogging, marketing, PR, startups | 6 Comments »
After several false starts, we really are going to have the first Boston-area Startup Marketing Group meeting on June 16th in sunny, historic Waltham MA. And unlike the previous shots at having meetings, we actually have a venue this time! Depending on the turnout we have two options…if there are 25 people coming we can [...]
Filed under: Boston Startups, Boston Tweetups, marketing | 1 Comment »
So, I’ve been hinting around at this on twitter, facebook, etc., but haven’t really made an official announcement yet. So here’s that. Today is day two at my new job as marketing manager for aprigo. Though I can’t say much about the company right now, I can say that it’s a SaaS startup out of [...]
Filed under: betas, Boston Startups, marketing, shameless self promotion | 2 Comments »
My article titled Plinky Launches As A Blogger’s Friend, A Marketer’s Dream is now available on Media Bullseye.
Filed under: blogging, marketing, online advertising, shameless self promotion | No Comments »
Over the last few weeks, I’ve been kicking around the thought of having some kind of event series focused on startup marketing. The idea is to get a bunch of Boston-area tech entrepreneurs together to talk about the challenges they face in getting past all the noise and getting their products/services noticed. I’ve been reaching [...]
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Lately I’ve been noticing a trend: startups that have offered free membership to their sites are now going pay-only. Even sites that have been built on the "freemium" model (free membership with feature limitations or pay memberships with unlimited use) are ditching the "free" part of their offering. While these startups are blaming the free [...]
Filed under: marketing, social media, startups | 2 Comments »
As a startup, it makes sense to do awards submissions. One of the biggest ones out there is “The Crunchies”, a competition put on by TechCrunch to award the best startups and internet/tech innovations of the year. This is the second annual competition, and final voting just started. This afternoon I got the following email [...]
Filed under: Crunchies, marketing, social media, startups | No Comments »