Boston Startup, Web and Tech Events

Yesterday I finally took the time to update the events sidebar here on blogstring to include upcoming events. I asked my twitter friends for events, trolled the usual suspects (going.com, upcoming, etc) and even did some Google searching. This morning, Don Dodge’s post Boston startup events and resources was in my RSS reader. Here’s the [...]

And the Award For Creativity In Promoting An Invite-Only Beta Goes To Xobni

Xonbi is Inbox backwards, and they’re in public beta. They also have an excellent, creative way to spread awareness of their brand. But first, what’s xobni?
Well, it’s an email plugin.
Not very sexy right? I mean, email has been around for, well, a long time. So any claim to having an innovative product around email is [...]

Announcing Media Bullseye

For those of you who haven’t noticed my nearly constant refrains on Twitter for most of today (and, prepare yourselves, most of the rest of the week), CustomScoop (my employer) has launched a new multi-media magazine, Media Bullseye.
Media Bullseye seeks “to provide media, public relations, and marketing professionals with news and commentary about the [...]

The Beacon: Clever or Creepy?

Today is apparently “Beacon Day” in Wurreyville. I was going to post today (and don’t worry, still will tomorrow) a fun little write up of “Best Holiday Gifts to Buy the Geek in Your Life,” but got sidetracked by a day-long obsession with the Facebook Beacon. It dominated today’s CustomScoop’s PR Blog Jots, and I [...]

Social Media Tug of War

An old boss of mine used to describe finding the right niche for his employees by co mparing running a business to driving a bus. In order for the bus to run smoothly, all the riders need to find the appropriate seat. I could groove on this notion, because after a certain amount of time [...]

Digital Influence Group’s Parent, W2 Takes $30 Million

The release can be read here.
From the release:
W2 Group, a next-generation marketing services ecosystem that helps CMOs in their new role as builders of communities, announced today that Monitor Clipper Partners, a Cambridge, MA-based private equity firm affiliated with the global consulting firm Monitor Group, has invested $30 million in W2 Group as part of [...]

Successful or Lame? What Makes Some Social Marketing Plans Succeed While Others Fall On Their Face. Book.

And the nominees for this year’s award for the longest blog post title that, despite its length, does not in any way satisfactorily describe the points being discussed are…….
Using Facebook As A Promotion Platform
I just finished an article in AdWeek entitled “Social Marketing Do’s and Don’ts” by Joan Voight. The article compares two social marketing [...]