Top 10 Tips On Getting Your Startup Noticed

So, since I’ve gone off on my own (doing some consulting and freelance work) after matchmine, I decided I needed a blog to show what I can do for clients. I really want to focus on helping startups with marketing, promotion, PR, social media strategy, etc., so I started a blog at MarketingStartups.com. Aside from [...]

FastPitchNetworking Promotional Call- What Do You Think?

So, here’s the situation. I was plowing through emails this morning and had an email from FastPitch Networking. Here’s what it said: All right. No big deal, right? You get stuff like this all the time, no? But then……. My phone rings. I answer it. “Hi this is Bob Poole from FastPitch Networking…..” Wait, does [...]

TurnHere Launches Voiceover Video For Small Businesses

Today, TurnHere, an internet video and advertising company announced the addition of a premium voiceover video package for small businesses. From their press release: The voiceover offering expands TurnHere’s portfolio of interview-based narrative video ads for small businesses and gives business owners a compelling way to tell their story without having to be on camera. [...]

Using Social Media In Marketing: Goals, Strategies, Tools & Execution

Over the last few days, I’ve had a lot of time to think. Between talking with recruiters, networking, and doing freelance work, I’ve still found a big chunk of time where I’ve been alone with my thoughts. And when that happens, I tend to get ideas for blog posts. This one came to me while [...]

Boston Startup, Web and Tech Events

Yesterday I finally took the time to update the events sidebar here on blogstring to include upcoming events. I asked my twitter friends for events, trolled the usual suspects (going.com, upcoming, etc) and even did some Google searching. This morning, Don Dodge’s post Boston startup events and resources was in my RSS reader. Here’s the [...]

And the Award For Creativity In Promoting An Invite-Only Beta Goes To Xobni

Xonbi is Inbox backwards, and they’re in public beta. They also have an excellent, creative way to spread awareness of their brand. But first, what’s xobni? Well, it’s an email plugin. Not very sexy right? I mean, email has been around for, well, a long time. So any claim to having an innovative product around [...]

Announcing Media Bullseye

For those of you who haven’t noticed my nearly constant refrains on Twitter for most of today (and, prepare yourselves, most of the rest of the week), CustomScoop (my employer) has launched a new multi-media magazine, Media Bullseye. Media Bullseye seeks “to provide media, public relations, and marketing professionals with news and commentary about the [...]

The Beacon: Clever or Creepy?

Today is apparently “Beacon Day” in Wurreyville. I was going to post today (and don’t worry, still will tomorrow) a fun little write up of “Best Holiday Gifts to Buy the Geek in Your Life,” but got sidetracked by a day-long obsession with the Facebook Beacon. It dominated today’s CustomScoop’s PR Blog Jots, and I [...]

Social Media Tug of War

An old boss of mine used to describe finding the right niche for his employees by co mparing running a business to driving a bus. In order for the bus to run smoothly, all the riders need to find the appropriate seat. I could groove on this notion, because after a certain amount of time [...]

Digital Influence Group’s Parent, W2 Takes $30 Million

The release can be read here. From the release: W2 Group, a next-generation marketing services ecosystem that helps CMOs in their new role as builders of communities, announced today that Monitor Clipper Partners, a Cambridge, MA-based private equity firm affiliated with the global consulting firm Monitor Group, has invested $30 million in W2 Group as [...]