I was catching up on my RSS feeds this morning when I saw a post from Seth Godin entitled “People don’t truly care about privacy.” It’s exactly what I’ve been looking for.
In the past, when I’ve been explaining what we are doing at matchmine, [Disclosure: matchmine is my employer] I’ve really pushed the privacy/anonymity angle. [...]
Filed under: online advertising, privacy | 1 Comment »
Well, well. It’s 7pm on a Saturday and I’m just starting my day. Why? Because last night was the TechCrunch meetup in Boston, and I believe I went to sleep at around 4:30 am. I guess I can’t bounce back like I used to be able to.
Anyway, the event was incredibly good. Though it was [...]
Filed under: NaBloPoMo, online advertising, social media, startups | 2 Comments »
An old boss of mine used to describe finding the right niche for his employees by co mparing running a business to driving a bus. In order for the bus to run smoothly, all the riders need to find the appropriate seat. I could groove on this notion, because after a certain amount of time [...]
Filed under: PR, marketing, online advertising, social media | No Comments »
I may have done a 180 in less than 24 hours. Yesterday I had a conversation in which I declared having a company page in facebook “lame.” I thought back to Larry Weber’s talk at the last Social Media Breakfast in which he told the story of his daughter who told him “Dad, Coke just [...]
Filed under: NaBloPoMo, Uncategorized, blogging, facebook, online advertising, shameless self promotion | 2 Comments »
Lemonade’s offer is simple: They allow bloggers the ability to enroll in multiple affiliate marketing programs at once, and lets them create a custom widget to offer items for sale from with their blog. The store gets a sale, the blogger gets an affiliate percentage, and lemonade takes a cut.
Let’s take a look:
My favorite step, [...]
Filed under: NaBloPoMo, Uncategorized, online advertising, widgets | No Comments »
And the nominees for this year’s award for the longest blog post title that, despite its length, does not in any way satisfactorily describe the points being discussed are…….
Using Facebook As A Promotion Platform
I just finished an article in AdWeek entitled “Social Marketing Do’s and Don’ts” by Joan Voight. The article compares two social marketing [...]
Filed under: NaBloPoMo, marketing, online advertising, social media | 1 Comment »
I saw the following piece in AdWeek, entitled “Art & Commerce: Death By YouTube?” by Andrew Keen, in which Keen argues that the Web 2.0 movement is the worst thing possible for advertising.
A few points:
1. Advertising will die because of user generated content:ÂÂ
Is the Web 2.0 cultural revolution of user-generated content good news for the [...]
Filed under: online advertising | 2 Comments »
Today I’d like to start something I’m calling reflection Friday. Hopefully this will be more sustainable than my “blog of the day” experiment which lasted, well, exactly one day.
Rather than simply recapping the events and announcements of the week, I thought I’d use Fridays to instead list and explore the questions I’m left pondering at [...]
Filed under: Reflection Friday, blogging, online advertising, social media | No Comments »
I just got back from the Social Media Breakfast at the Digital Influence Group’s office in Waltham.
The topic was “Marketing to the Social Web”, and Larry Weber had a short talk, Q&A, then he gave away copies of his new book, entitled, well, “Marketing to the Social Web.”
It’s always great to see when someone has [...]
Filed under: online advertising, social media, social media breakfast | 3 Comments »
There is an interesting discussion going on about the practice of ad blocking and whether a) it’s morally responsible b) it can be economically destructive, and c) how the ad-based internet publishing industry would change with widespread adoption of ad-blocking software.
Noam Cohen at the New York Times writes about AdBlock plus, a Firefox add-on, and [...]
Filed under: online advertising | No Comments »