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I just got back from the Social Media Breakfast at the Digital Influence Group’s office in Waltham. The topic was “Marketing to the Social Web”, and Larry Weber had a short talk, Q&A, then he gave away copies of his new book, entitled, well, “Marketing to the Social Web.” It’s always great to see when [...]

Filed under: online advertising, social media, social media breakfast | 3 Comments »

There is an interesting discussion going on about the practice of ad blocking and whether a) it’s morally responsible b) it can be economically destructive, and c) how the ad-based internet publishing industry would change with widespread adoption of ad-blocking software. Noam Cohen at the New York Times writes about AdBlock plus, a Firefox add-on, [...]

Filed under: online advertising | No Comments »

Since I’ve been doing a lot of thinking about contextual advertising and the move from contextual ads to user-behavior based targeting, I have been seeing great examples of awful contextual ads. By awful, I’m referring to ads that are either funny or inappropriate when viewed in the context of the article or content on the [...]

Filed under: blogging, online advertising, shameless self promotion | No Comments »

I just finished reading Mark Cuban’s blog post about how the “Internet is still Dead and Boring,” and rather than taking issue with his central predictions, the post made me start thinking about people’s perception of online ads. Here’s the passage of the article that got the wheels turning: I have invested in and gotten [...]

Filed under: online advertising, recommendation, Uncategorized | 1 Comment »

The Rambling Intro (where I never broach the actual topic of this post, and instead just give a narrative on how I got to the subject at hand) Over the last couple of days, I have been trying to do something I don’t recommend: forcing a blog post to happen. Blog posts are much better [...]

Filed under: online advertising | 4 Comments »