Want Bloggers To Cover Your Startup? 5 Simple Tips To Make It Easy

I love startups. I write about them. I work at one. As a blogger as well as a guy on the inside, I’ve come to understand how important it can be to get coverage in blogs. In covering startups, I’ve come up with a short list of tips that can make it much easier for [...]

Social Media Tug of War

An old boss of mine used to describe finding the right niche for his employees by co mparing running a business to driving a bus. In order for the bus to run smoothly, all the riders need to find the appropriate seat. I could groove on this notion, because after a certain amount of time [...]

Where is the “Annoying Pitch” Tipping Point?

Yesterday the lovely and talented Amanda Gravel, who I count among my friends after meeting her repeatedly at many recent social media events, pitched me a project she’s working on.
I poked some gentle fun at her for it, but am actually happy to participate in her project. I thought it was funny that she seemed [...]

Digital Influence Group’s Parent, W2 Takes $30 Million

The release can be read here.
From the release:
W2 Group, a next-generation marketing services ecosystem that helps CMOs in their new role as builders of communities, announced today that Monitor Clipper Partners, a Cambridge, MA-based private equity firm affiliated with the global consulting firm Monitor Group, has invested $30 million in W2 Group as part of [...]