Let’s play a little make believe. Let’s say you just started a job at a startup company that is in stealth mode. Your job is to promote the company and get it noticed online, and today is the day to get started. But where do you start?
I’ve been in that situation before, and had [...]
Filed under: PR, blogging, marketing, startups | 6 Comments »
Image via CrunchBase
Today, Brian Solis and Mukund Mohan announced the public beta of BuzzGain, a social media monitoring service much like MightyBrand. Here’s what they say:
BuzzGain is an online service for discovering and engaging with the people who will help your business thrive in today’s social economy - where attention is a precious commodity. It [...]
Filed under: Buzz Monitoring, PR, betas, social media | 2 Comments »
Over the last few weeks, I’ve been kicking around the thought of having some kind of event series focused on startup marketing. The idea is to get a bunch of Boston-area tech entrepreneurs together to talk about the challenges they face in getting past all the noise and getting their products/services noticed. I’ve been reaching [...]
Filed under: Boston Startups, PR, marketing, startups | No Comments »
I love startups. I write about them. I work at one. As a blogger as well as a guy on the inside, I’ve come to understand how important it can be to get coverage in blogs. In covering startups, I’ve come up with a short list of tips that can make it much easier for [...]
Filed under: PR, blogging, startups | 1 Comment »
An old boss of mine used to describe finding the right niche for his employees by co mparing running a business to driving a bus. In order for the bus to run smoothly, all the riders need to find the appropriate seat. I could groove on this notion, because after a certain amount of time [...]
Filed under: PR, marketing, online advertising, social media | No Comments »
Yesterday the lovely and talented Amanda Gravel, who I count among my friends after meeting her repeatedly at many recent social media events, pitched me a project she’s working on.
I poked some gentle fun at her for it, but am actually happy to participate in her project. I thought it was funny that she seemed [...]
Filed under: PR, social media | 1 Comment »
The release can be read here.
From the release:
W2 Group, a next-generation marketing services ecosystem that helps CMOs in their new role as builders of communities, announced today that Monitor Clipper Partners, a Cambridge, MA-based private equity firm affiliated with the global consulting firm Monitor Group, has invested $30 million in W2 Group as part of [...]
Filed under: PR, marketing, social media | No Comments »