matchmine’s New Partners: ODEO, Blogdigger, Blogged, MediaMelon and IODA

Today at 9:02 AM, matchmine’s press release hit the wires announcing four new partners and one distribution deal. Though I could pick up my metaphorical pom-poms again and preach the virtues of matchmine (I am their evangelist, you know), I won’t do that here. Instead, I’d rather take a look at the partners.

1. Odeo- [...]

Feelings on Buzz Tracking Services

Michael Arrington of, well, you know, has an article covering a new buzz tracking service called Scout Labs. Here’s the idea: Businesses (brand managers in particular) create an agent called a “scout” for their brands. Scout Labs then looks back to find mentions of your brand (blog posts, videos, etc) and scores the mentions based [...]

How Videos Become Viral- It’s Not What You Think

There’s a great post on TechCrunch right now by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group. In it, Dan shows the methods he uses to make their videos “viral.” It includes methods such as:

Pay bloggers to embed the videos
Start forum threads and embed their own videos. From the post:
We start [...]

I do…now I don’t. OMFG.

(via mashable)
Thank you, Kristen Nicole for providing me with something to write about on a Sunday afternoon with no Patriots game.
There’s a new social network called “I Do…Now I Don’t.” After reading Kristen Nicole’s article, I was under the impression that the site was a social network for those who have been through a divorce [...]

Social Media Breakfast 2: Bigger and Better

The first Social Media Breakfast, created by Bryan Person and sponsored by CustomScoop in Boston last month, attracted a great crowd of about 20 Boston-area bloggers and new media enthusiasts, and was not only a great discussion, but a lot of fun.
So I was thrilled to attend SMB2 this morning, held at Digital Influence Group, [...]

Transparency and the False Amateur: Why Does It Feel So Dirty?

After reading Download This: YouTube Phenom Has a Big Secret by Ethan Smith and Peter Lattman and finding out that my Boston Sports Santa Claus was fake, I realized something: For better or for worse, I root for the “unknown amateur makes it big due to the web.”
Digby’s Sellers
(If you got that reference, I [...]

Transparency vs. Authenticity

After writing the last post, I started thinking of the idea of transparency.
The idea of transparency seems to be taking off right now. The cluetrain notions of:

Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
Getting a sense of humor does not mean putting some jokes on [...]

A Look Under the Hood

Contrary to popular belief, I wasn’t in Seattle to just play Guitar Hero, watch guys throw fish, and see the Experience Music Project (though I did do all those things). I was also there to meet with a group of the best Flex developers to get their thoughts on how the would want to play [...]

Quick Link: MyMovieMatch on ZDNet

Ryan Stewart at ZDNet has a post reviewing something called MyMovieMatch. See what I did there? I made it sound like I don’t know anything about MyMovieMatch. Clever, right?
Full Disclosure: I am employed by the very company behind MyMovieMatch. So my feigned detachment is pretty much shot now. And now I can put this [...]

The issue of “did you mean?”

As someone that works at a company called matchmine, I completely understand one of the things that NLP search engines like Powerset are trying to do. As an example, before I was hired, I submitted my resume, and promptly forgot the name of the company. Though I could have looked through my sent mail and [...]